About Us
Coming Soon: A better version of this sad little page.
For now, here’s the short version:
You're tired. Not just regular tired — existentially tired. Of pretending you're okay. Of doing everything they told you to do and still ending up here. Of watching the world unravel while the people in charge shrug and tell you it's your fault. Of being sold hope and handed exhaustion.
You were promised a future that never came. They told you if you worked hard, stayed positive, drank enough water, and believed in yourself, it would all work out.
It didn’t.
Now you wake up every day in a world that feels like it’s on fire (sometimes literally), and all you can do is laugh about it. Or cry. Or both. But usually, you just scroll, sigh, and keep going.
This brand is for you.
It’s not here to fix you. It’s not here to motivate you. It’s not here to make you better.
It’s here to say: We see you. We get it. And yeah, life is dumb.
These shirts are small, wearable acts of solidarity for people who are done pretending everything’s okay. A small middle finger to the broken system that abandoned you. Sometimes they’re funny. Sometimes they’re bleak. Sometimes they make no sense at all.
Just like the world.
If that sounds like your kind of vibe, welcome. You’re not alone. You’re just paying attention.
And for what it’s worth: we think that deserves a fucking shirt.
WHY WE STARTED IFSU
Because like you, we’re struggling.
We tried chasing dreams, like our parents said. Pulled ourselves up by the bootstraps, like our parents said. All it got us was the broke musician life, dead-end jobs, and a soul slowly leaking out through fluorescent lights and Slack notifications.
Like you, we’re fucking over it.
So we started making shirts. Not because we thought the world needed more T-shirts, but because it was a way out. A way to scream into the void — and maybe help someone else feel a little less alone while we’re at it.
This brand is how we use the system to escape the system. Still built on stupid principles and inconvenient integrity. Just now with better fonts.
If you find even a flicker of recognition in these dumb little shirts, we hope you wear it like armor.
Because yeah, life sucks. But we’re still here. Still fighting. And so are you. And maybe that’s worth something.