About Us

It’s Fine, Shut Up

Let’s face it—everything’s going to shit. The planet’s on fire, billionaires are racing to ruin space, and your inbox is still full of unread emails. But hey, at least you can wear your existential dread in style. Welcome to It’s Fine, Shut Up, where we’ve turned the chaos of modern life into T-shirts that scream what you’re too exhausted to say.

Here, we’re not selling optimism or “good vibes only” nonsense. We’re selling the truth—or at least a version of it that fits on a T-shirt. Our designs embrace the dark humor of living in a world that feels like it’s on its last season, with sarcastic slogans, bleak memes, and playful jabs at everything from capitalism to toxic positivity. If you’ve ever wanted to tell the world, “I’m fine, but only because I’ve emotionally checked out,” then congratulations—you’ve found your people.

Why fight the apocalypse when you can laugh at it? Whether you’re mourning the death of common sense, rolling your eyes at hustle culture, or just vibing in the ashes of society, we’ve got something for you. From nihilistic one-liners to ironic pro-capitalist satire, our collection is here to help you express the “meh” in your soul.

So, grab a shirt, slap a sarcastic smile on your face, and join us in saying: It’s fine. Shut up. Because if the world’s ending anyway, you might as well look good while it burns.